What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is 1-to-1 integrated marketing platform operating and automating all activities and assets based on customers interactions and segments with all digital premises across an organization, on a country, regional or global level, across channels and devices.
Who should use Marketing Cloud?
SME and International Corporations who are:
- managing subscribers in the range of 100,000+ emails
- looking for tailored experience to each individual customer
- needing smarter marketing through immediate or delayed automations (based on interactions across on-site premises, website, e-store or app) and insights.
So many versions! Which one?
Marketing Cloud consists of:
Mailing and Messaging products
Email Studio & Content Builder
- Target, create and send responsive and dynamic emails based on your customers preferences and actions. Manage portfolio of assets
Mobile Studio
- Manage the mobile interaction with your customers through your app (push notifications), SMS, MMS based on location or profile.
Journey Builder
- Automate repetitive uploads and exports from externals systems (ERP).
- Manage customer-centric journeys and automate all customer interactions and touchpoints with your organization.
Pardot
- B2B marketing automation and lead nurturing tool.
Social Media
Social Studio
- Listen and Engage 1-to-1 with your followers, customers and leads across all channels and websites. Track your competitors activities.
Advertising and Data Products
Advertising Studio
- Align advertising with other channels at scale and increase customer acquisition and retention with tailored ads.
Data Studio
- Data sharing platform for discovery, data acquisition, data provisioning combined with premium data providers.
Salesforce DMP
- Create and manage complete data profiles of your customers across different channels and discover insights.
Analytics
Web Studio
- Create great-looking dynamic landing pages, social tabs for your campaigns and act on the interactions.
Analytics Builder
- Email, Web and Mobile analytics and reports.
Others
Personalization Builder
- Email and Web recommendations powered by Einstein AI.
Audience Builder
- Email and Web recommendations powered by Einstein AI.
Marketing Cloud Connect
- Connects and syncs Marketing Cloud with Sales and Service Clouds.
Those studios are combined in 4 packages:
- Email, Mobile, and Web Marketing
- Social Media Marketing
- Digital Advertising
- B2B Marketing Automation – Pardot
Each package has its own “editions” providing from basic to extensive and complex capabilities
Salesforce structured the packages based on organization’s size:
- Email, Mobile, and Web Marketing
- Basic, Pro, Corporate, Enterprise
- Social Media Marketing
- Basic, Pro, Corporate, Enterprise
- Digital Advertising
- Pro and Enterprise
- Pardot (B2B and B2C Marketing Automation)
- Standard, Pro and Ultimate
Why Salesforce Marketing Cloud?
First of all, behind Marketing Cloud stays Salesforce:
- the most innovative company (Forbes);
- leader in sales force automation (Gartner);
- leader in customer engagement center (Gartner).
Second of all, Marketing Cloud:
- is part of the Salesforce ecosystem and integrates with all other solutions, such as Sales and Service Clouds, allowing you to manage your customers from end to end.
- is leader in the Digital Marketing Hubs (Gartner)
- won Tech company of the year.
Third of all, “Einstein”:
- Artificial Intelligence helping the marketeer with insights and predicting engagement to boost marketing success
