Salesforce Marketing Cloud – what is it and for whom?

salesforce marketing cloud

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is 1-to-1 integrated marketing platform operating and automating all activities and assets based on customers interactions and segments with all digital premises across an organization, on a country, regional or global level, across channels and devices.


Who should use Marketing Cloud?

SME and International Corporations who are:

  • managing subscribers in the range of 100,000+ emails
  • looking for tailored experience to each individual customer
  • needing smarter marketing through immediate or delayed automations (based on interactions across on-site premises, website, e-store or app) and insights.


So many versions! Which one?

Marketing Cloud consists of:


Mailing and Messaging products

Email Studio & Content Builder

  • Target, create and send responsive and dynamic emails based on your customers preferences and actions. Manage portfolio of assets

Mobile Studio

  • Manage the mobile interaction with your customers through your app (push notifications), SMS, MMS based on location or profile.

Journey Builder

  • Automate repetitive uploads and exports from externals systems (ERP).
  • Manage customer-centric journeys and automate all customer interactions and touchpoints with your organization.


  • B2B marketing automation and lead nurturing tool.


Social Media

Social Studio

  • Listen and Engage 1-to-1 with your followers, customers and leads across all channels and websites. Track your competitors activities.


Advertising and Data Products

Advertising Studio

  • Align advertising with other channels at scale and increase customer acquisition and retention with tailored ads.

Data Studio

  • Data sharing platform for discovery, data acquisition, data provisioning combined with premium data providers.

Salesforce DMP

  • Create and manage complete data profiles of your customers across different channels and discover insights.



Web Studio

  • Create great-looking dynamic landing pages, social tabs for your campaigns and act on the interactions.

Analytics Builder

  • Email, Web and Mobile analytics and reports.



Personalization Builder

  • Email and Web recommendations powered by Einstein AI.

Audience Builder

  • Email and Web recommendations powered by Einstein AI.

Marketing Cloud Connect


Those studios are combined in 4 packages:

  • Email, Mobile, and Web Marketing
  • Social Media Marketing
  • Digital Advertising
  • B2B Marketing Automation – Pardot


Each package has its own “editions” providing from basic to extensive and complex capabilities

Salesforce structured the packages based on organization’s size:

  • Email, Mobile, and Web Marketing
    • Basic, Pro, Corporate, Enterprise
  • Social Media Marketing
    • Basic, Pro, Corporate, Enterprise
  • Digital Advertising
    • Pro and Enterprise
  • Pardot (B2B and B2C Marketing Automation)
    • Standard, Pro and Ultimate


Why Salesforce Marketing Cloud?

First of all, behind Marketing Cloud stays Salesforce:

  • the most innovative company (Forbes);
  • leader in sales force automation (Gartner);
  • leader in customer engagement center (Gartner).

Second of all, Marketing Cloud:

  • is part of the Salesforce ecosystem and integrates with all other solutions, such as Sales and Service Clouds, allowing you to manage your customers from end to end.
  • is leader in the Digital Marketing Hubs (Gartner)
  • won Tech company of the year.

Third of all, “Einstein”:

  • Artificial Intelligence helping the marketeer with insights and predicting engagement to boost marketing success



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