#1 IN CRM,
SALES, SERVICE, MARKETING
Salesforce.com is the smartest cloud-based CRM (Customer Reltionship Management) platform. It is based on platform with applications suitable for Sales, Service, Marketing, Commerce activities with capable Analytics modules.
Salesforce CRM is a first step in the direction of a digital enterprise, not only using apps but also creating and evolving digitally.
Using cloud computing allows the organisation to instantly transform its data platform into a digital one, but processes should be implemented and people should be enabled to operate as a customer-centric team.
Customer journey obliges the four customer facing departments – Marketing, Sales, Service and PR – to use an integrated database and streamline processes in order to provide a continuous experience to digital customer.
Salesforce omni channel framework supports real time engagement across digital touchpoints. Same extends to other relationships such as partners and suppliers.