Marketing Cloud

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marketing cloud

MARKETING CLOUD INTERFACE

BUILD & AUTOMATE
1-TO-1 CUSTOMER JOURNEYS
ACROSS THE ENTIRE LIFECYCLE

Marketing Cloud is the next-level marketing automation platform you need to scale your operations and enable Marketing, Sales and Service teams work in-sync and drive high customer satisfaction. Working together your teams will display, sell and support the products and service each of your customers need, whenever they need it.

With Marketing Cloud you have an extensive information of how your visitors, leads and customers are behaving. From a powerful automation platform you create in-depth segments and store detailed information, send emails and push-notifications, show ads and guide customers through journeys, for up to 1 year. Your brand will be visible when prospects and customer need to see it.

Begital Marketing Cloud Consultants will enable you to fully digitalize and transform your organization and brands to face the clients during all “moments of truth”.

Marketing Cloud and Begital will provide your customers with the same 1-to-1 experience as they receive in your premises. We build interactive and tailored customer journeys to all your segments on desktop, mobile and the social channels they use across the entire customer lifecycle.

Customer Benefits

Unified experience across website, emails, social media, and apps

Personalized customer journey across channels

Relevant information at the right moment

Team Benefits

Automated email marketing and advertising based on web, shopping, app, and other activities.

One place to manage digital campaigns on Facebook, Twitter, Instagram, and LinkedIn campaigns

Frictionless collaboration with Sales and Service departments

Company Benefits

Strengthened brand identity and loyalty

Improved profitability across Marketing, Sales, and Service

Single platform for managing all brands and regions

MARKETING CLOUD EDITIONS

Email, Mobile, and Web Marketing

Personalize and automate email, mobile, and web journeys for every customer at scale.

4 editions: Basic, Pro, Corporate, Enterprise

– Business Management
Multiple business units support

– Advanced Segmentation
Subscriber profiles
Real-time big data segmentation
Drag-and-drop segmentation

– Email Builder and AI
Subscriber preference management
Einstein Recommendations
Multichannel predictive content
Content management and workflows
Mobile-optimized email templates

– Landing Pages
Build quickly tailored landing pages and deploy fast to audiences

– Full Marketing Automation
Automation Studio
Triggered communications on email, mobile and ads.
Automated workflow and campaigns

– Reporting
Web and mobile analytics
Reports and Dashboards
Advanced Reporting
Einstein Engagement Scoring

– Custom Journeys and Conversion Testing
A/B testing
Journey Builder
Personalization tools

– 1-to-1 Mobile Marketing
Campaign and 1:1 Journey Management
Mobile Studio
Mobile Messaging Templates
Location Based Push Messaging
App Inbox Messaging
SMS Response Messaging

– Integrate and Manage
Custom user roles and permissions
Integration with Salesforce Sales Cloud

Social Media Marketing

Listen, engage, publish, and analyze. Create 1-to-1 social conversations like never before.

4 editions: Basic, Pro, Corporate, Enterprise

Social listening and analysis

Community engagement and social care

Social accounts

Monthly mentions

Social Listening with 1 billion sources

Analysis of conversations on social channels

Engagement on social channels

Publish across social networks

Automatically or Manually create cases and leads

3rd party App partner access

Digital Advertising

Leverage your CRM data and securely power 1-to-1 advertising at scale.

2 editions: Pro and Enterprise

Create audiences from your customer data across sales, service, and marketing.

Coordinate your emails with your advertising

Securely refresh all of your advertising audiences daily

Use Customer Match and Similar Audiences to reach audiences and lookalikes across Google Search, YouTube, and Gmail

Use Custom Audiences and lookalikes for Facebook, Instagram, Messenger and Audience Network for mobile

Build Tailored Audiences for Twitter

Connect to your DSP and DMP via onboarding partners and Salesforce DMP

Power advertising audiences and campaigns in Journey Builder

B2B and B2C Marketing Automation - Pardot

Automate and optimize your lead-generation and nurturing programs throughout the prospect lifecycle.

3 editions: Standard, Pro and Ultimate

Email Marketing Automation

Lead Nurturing Programs

Dynamic Content and A/B testing

Prospect Tracking

Lead Scoring & Grading

Forms & Landing Pages

Custom objects in database

3rd party Integrations

Dedicated IP Address

OUR SERVICES

MARKETING CLOUD

Strategic Consultancy

Transform into a 1-to-1 customer-facing organization with seamless performance and same customer excellence on all channels.

Improve your marketing processes – tap into our years of hands-on experience and best industry practices

Choose the best Salesforce solution for your needs and cut through the complexity of licensing, editions, and future developments

Database Migration & Management

Consolidate your digital assets (images, emails, forms, landing pages) in Marketing Cloud with the right structure

Migrate subscribers, customer data and segments with the right structure

Connect data between Salesforce Marketing Cloud, Sales Cloud and Service Cloud to establish a single database

Quick Start & Implementation

Customize out-of-the-box functionality to your unique business and marketing processes

Design the database structure that’s right for you and avoid downtime and technical overhead

Automate your marketing, sales, service and data processes and approvals to focus on things that matter most

Reflect your organizational hierarchy

Administration

Configure your Marketing environment according to your needs, operations and best practices

Offload your marketing team and benefit from experienced administrators for efficiency

Build marketing dashboards and reports for real time insights and data-driven strategic decisions on regional, national and worldwide level

Create ‘data extensions’, filters and lists to reflect your customers’ online and offline activities

Update and manage customer information to act on data you trust

Campaigns

Apply best practices from years of B2C and B2B experience for each campaign

Consult on devising 1-to-1 journeys and automated campaigns for higher engagement and conversion

Prepare segments from your database for accurate campaigns and higher ROI

Trainings & Workshops

Provide Salesforce workshops to maximize the value from your Salesforce environment

Maximize user adoption to streamline your data and processes

Train your admins and marketing users to transfer knowledge and build your Marketing capacity

BEGITAL PROCESS

begital salesforce project management process

GO FROM
WHERE YOU ARE
TO WHERE YOU WANT TO BE

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Start Your Journey

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