We have just launched the very first Salesforce User Group in Sofia in August 2018, and now working on organizing the very first event – SALESFORCE OMNI-CHANNEL VISIONS & PRACTICES:
Join us on 12 September 2018 at Work and Share to discover the omni-channel Salesforce platform and channel management best practices from industry leaders:
Registration is free and your email is hidden from the organizers:
Trailblazer Community event registration form
Program:
OMNI-CHANNEL VISIONS & PRACTICES
- 16:00 Hands-on Salesforce Clinic
- Salesforce Omni-Channel Setup:
Integrating Marketing Cloud + Pardot + Social Studio + Service Cloud
Hristo Tanev (Begital) + Levent Korkmaz (Begital) + Evgeniya Stancheva (Empaua) - Questions and challenges from your environment
- Salesforce Omni-Channel Setup:
- 17:00 Requirements Discovery & Vision Panel: Marketing Innovation/Digital Future
- Omni-Channel Challenges & Requirements: Now and Tomorrow
- Identifying Gaps in Consumer Channels: Marketing to Millennials
- Banking/Finance/Pharma/Retail channel and marketing representatives
- Digital Commerce & Channel Analytics: Imagine the Future
- People Perspective: How do we get trained and digital readiness
Milena Stoycheva (CEO @ Junior Achievement Bulgaria | The Edge | Lecturer @ EIT Digital)
Nikolay Tinkov (Founder @ Bulgarian Institute of Marketing | Lecturer @ New Bulgarian University | ex Heineken Zagorka Brand Manager)
Kamen Spassov (Head of e-Business Masters | CRM Lecturer @ Sofia University)
Ivaylo Pozharliev (Marketing Manager @ imagga | Digital Marketing & AI Expert & Growth Hacker)
- 18:00 Sharing Food and Speed Networking
- 18:30 Pharma Industry Practice Leader: Yana Karadzhova (Actavis/Teva)
- Veeva CRM Release Management
- Leadership Lessons Learned
- 19:00 Channel Planning & Performance Analytics: Ivaylo Stoyanov (Modern Trade Channel Manager @ Nestlé Bulgaria)
- 19:30 Trade Marketing Solution Case Study: Levent Korkmaz (Begital)
- Salesforce Solution Architecture for “a Giant Pivot on the Cloud”
- Migrating Channel Analytics & Approval Processes from Excel to Salesforce
- 20:00 Salesforce Admin Hero: Borislava Georgieva (Actavis/Teva)
- Admin Certification and Learning Online: Trailhead for Admins
- Learning by Doing vs Learning by Teaching
- 20:30 Who is Who: quick introductions among participants
- 21:00 Community Networking & Cocktail
Join the Salesforce Trailblazer Community: Sofia, BG Administrators Group and LinkedIn Group to stay tuned.
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