Salesforce Event in Sofia – 12 September

Sofia Administrators Group 1st gathering

We have just launched the very first Salesforce User Group in Sofia in August 2018, and now working on organizing the very first event – SALESFORCE OMNI-CHANNEL VISIONS & PRACTICES:

Join us on 12 September 2018 at Work and Share to discover the omni-channel Salesforce platform and channel management best practices from industry leaders:

Registration is free and your email is hidden from the organizers:
Trailblazer Community event registration form

Sofia Salesforce Administrators Group 1st gathering

Program:

OMNI-CHANNEL VISIONS & PRACTICES

  • 16:00 Hands-on Salesforce Clinic
    • Salesforce Omni-Channel Setup:
      Integrating Marketing Cloud + Pardot + Social Studio + Service Cloud
      Hristo Tanev (Begital) + Levent Korkmaz (Begital) + Evgeniya Stancheva (Empaua)
    • Questions and challenges from your environment
  • 17:00 Requirements Discovery & Vision Panel: Marketing Innovation/Digital Future
    • Omni-Channel Challenges & Requirements: Now and Tomorrow
    • Identifying Gaps in Consumer Channels: Marketing to Millennials
    • Banking/Finance/Pharma/Retail channel and marketing representatives
    • Digital Commerce & Channel Analytics: Imagine the Future
    • People Perspective: How do we get trained and digital readiness

    Milena Stoycheva (CEO @ Junior Achievement Bulgaria | The Edge | Lecturer @ EIT Digital)
    Nikolay Tinkov (Founder @ Bulgarian Institute of Marketing | Lecturer @ New Bulgarian University | ex Heineken Zagorka Brand Manager)
    Kamen Spassov (Head of e-Business Masters | CRM Lecturer @ Sofia University)
    Ivaylo Pozharliev (Marketing Manager @ imagga | Digital Marketing & AI Expert & Growth Hacker)

  • 18:00 Sharing Food and Speed Networking
  • 18:30 Pharma Industry Practice Leader: Yana Karadzhova (Actavis/Teva)
    • Veeva CRM Release Management
    • Leadership Lessons Learned
  • 19:00 Channel Planning & Performance Analytics: Ivaylo Stoyanov (Modern Trade Channel Manager @ Nestlé Bulgaria)
  • 19:30 Trade Marketing Solution Case Study: Levent Korkmaz (Begital)
    • Salesforce Solution Architecture for “a Giant Pivot on the Cloud”
    • Migrating Channel Analytics & Approval Processes from Excel to Salesforce
  • 20:00 Salesforce Admin Hero: Borislava Georgieva (Actavis/Teva)
    • Admin Certification and Learning Online: Trailhead for Admins
    • Learning by Doing vs Learning by Teaching
  • 20:30 Who is Who: quick introductions among participants
  • 21:00 Community Networking & Cocktail

 

Join the Salesforce Trailblazer Community: Sofia, BG Administrators Group and LinkedIn Group to stay tuned.

 

Event Sponsor:

Actavis Logo

 

Local Community Sponsor:

Softserve logo

 

Venue Hosting Sponsor:

Work and Share logo

 

Global Community Sponsor:

Trailblazer logo

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